Most catering options in Dubai market themselves as "food delivery" rather than "event partners." They compete on price, leading to perceived low quality.

• Inconsistent food quality & presentation.
• Late deliveries disrupting meeting schedules.
• Lack of professional service staff.
• Result: Decision makers fear embarrassment.

Reliability First

Our messaging prioritizes punctuality and operational excellence. We sell peace of mind to the organizer.

Premium Presentation

Elevating the visual standard. Food that looks expensive, even if the budget is reasonable.

B2B Partnership

Moving from transactional orders to long-term corporate accounts and recurring revenue.

• Goal: Happy boss, seamless logistics.
• Fear: Food arriving late/cold.
• Pitch: "We make you look good."

• Goal: Team morale, employee retention.
• Fear: Boring, repetitive meals.
• Pitch: "Fuel your team's culture."

• Goal: Impressing clients/investors.
• Fear: Looking cheap or unprofessional.
• Pitch: "Executive-level hospitality."

Role: Targeted Awareness

Precision targeting of job titles and industries. Building trust where business happens.

Role: High Intent Capture

Capturing users actively searching for "Corporate Catering Dubai" right now.

Role: Visual Proof

High-quality visuals for retargeting and brand validation. "Show, don't just tell."

Targeting Segments

• Job Titles: Office Manager, HR Manager, Executive Assistant, Event Coordinator.
• Industries: Finance, Tech, Real Estate, Legal (High value clients).
• Location: Dubai Business Bay, DIFC, Media City, etc.

Creative Approach

• The Problem/Solution Ad: "Tired of late lunches? Try Polo Chef."
• The Social Proof Ad: Logos of current corporate clients.
• The Offer Ad: "Book your first tasting session for free."

Keyword Buckets

• Transactional: "Corporate catering Dubai", "Office lunch delivery".
• Event Specific: "Seminar catering", "Board meeting lunch".
• Negative Keywords: "Cheap", "Jobs", "Wedding" (to save budget).

Local Dominance

• Google Maps: Optimizing GMB profile for local discovery.
• Ad Extensions: Adding "Call Now" and "View Menu" sitelinks.
• Bid Strategy: Maximizing Clicks initially, then switching to Max Conversions.

Visual Excellence

High-resolution photography of plated dishes. No stock photos. Authenticity wins trust.

Behind the Scenes

Reels showing the kitchen preparation, packing hygiene, and delivery staff uniforms.

Client Stories

Reposting client stories and testimonials. Tagging companies to increase reach.

The Quality

Focus on ingredients, chef expertise, and menu variety.

The Reliability

Focus on on-time stats, packaging tech, and heat retention.

The Experience

Focus on happy teams, successful meetings, and ease of ordering.

The Education

Tips on ordering food for large groups, dietary requirement guides.

Step 1: The Hook

A user sees an advertisement about "Reliable Catering" while planning an upcoming board meeting.

Step 2: The Click

They click through to a dedicated landing page showing the offerings and a lead-qualification contact form with a “Get Quote” button.

Step 3: The Interaction

They choose WhatsApp for speed. An automated greeting captures their Name and Company immediately.

Step 4: The Close

Sales team calls within 2 working hours, confirms dietary needs, sends a PDF quote, and follows up the next morning.

Logging SLA

All leads from WhatsApp or Forms must be contacted by the sales team within 2 hours.

Follow-Up SLA

Initial human call or personalized message must happen within 1 business day.

Quote Speed

All requested quotes must be sent before close of business on the same day.

Spend Bifurcation

• AED 1,400 - LinkedIn (70%): The heavy lifter. 2 Campaigns x 2 Ad Sets.
• AED 400 - Google Ads (20%): "Exact Match" keywords only to conserve budget.
• AED 200 - Meta (10%): Retargeting only. Custom Audience (Website Visitors).

Execution Strategy

Phase 1 (Wk 1-2): Wide targeting on LinkedIn to identify cheaper audiences.

Phase 2 (Wk 3-4): Kill expensive Ad Sets. Shift budget to Google if LinkedIn CPC > AED 5.

Spend Bifurcation

• AED 1,200 - LinkedIn (80%): The heavy lifter. 2 Campaigns.
• AED 300 - Google Ads (20%): "Exact Match" keywords only to conserve budget.

Execution Strategy

Phase 1 (Wk 1): Launch broad LinkedIn targeting to test audiences and benchmark CPC.

Phase 2 (Wk 2): Optimize by pausing weak audiences. Maintain limited exact-match Google Ads.

Phase 3 (Wk 3): Kill high-CPC LinkedIn ad sets. Shift budget to best performers / Google if CPC > AED 3.

Phase 4 (Wk 4): Scale lowest-CPC channels and lock learnings for next cycle.

Campaign Level

Objective: Lead Generation (Native Forms / WhatsApp).

Bid Strategy: Maximum Delivery (Cap Cost if needed).

Ad Set Level (The "Who")

• Set A: HR Directors (Culture angle).
• Set B: Office Admins (Logistics angle).
• Set C: Executives (Premium angle).

Ad Level (The "What")

• Creative A: "Problem/Solution" Static Image.
• Creative B: "Menu Teaser" Carousel.
• Creative C: "Social Proof" Video.

Weekly Snapshot

• Total Spend.
• Number of Leads.
• Cost Per Lead (CPL).
• Top Performing Ad.

Monthly Deep Dive

• Audience Insights.
• Creative Performance.
• Funnel Drop-off rates.
• Strategy for next month.

The Dashboard

• Live Google Sheet access.
• Real-time lead logging.
• Status tracking (New -> Contacted -> Booked).

Content Shoots

• Photoshoot SOP setup with ongoing execution by our team and staff.
• High-quality photos of plated dishes.
• Video clips of event setups.

Assets Needed

• Brand Guidelines (Logos, Fonts).
• Access to LinkedIn and Meta company pages, and Google ad account.
• Designated POC for coordination with the agency.